Tracking Click Discrepancies

There are a number of reasons why there could be discrepancies between third-party analytics software click counts and Resilion click counts. We count the number of times a user clicks on one of our ads from anywhere in our network. Many third-party tracking systems only count the number of times a user actually visits or "lands" on your site. If a site is broken, down for maintenance, or if the site or user has a poor connection, they may not be able to reach your web site. Because Resilion cannot control whether a site is operational, or if users are able to connect to it, we don't count clicks in this way. We count a click each time a user clicks on the link in your ad, not each time a user "lands" on your web site. In addition, clicks may not register through third-party click tracking methods for a variety of reasons including, but not limited to, the following:

• If the third-party system counts users or "sessions" instead of actual clicks, the third-party data would likely be quite different from Resilion data. Typically, tracking systems that count users or sessions use the IP address of the first click to establish where the visitor came from. An IP address is a unique code that identifies a user's computer when it connects to the Internet. Due to the use of proxy servers (which can mask individual IP addresses) by Internet Service Providers (ISPs) and businesses, many clicks coming from different users could appear to these tracking systems as one user or session, rather than tens or hundreds of different clicks. This would cause third-party numbers to be significantly lower than numbers provided by us.

• If your site is not operational, if the link is dead, or if the user is prevented from accessing your site for any reason, Resilion will still register that a user clicked on the link in your ad. For this reason, it's imperative that you ensure that your link and your site is functional 24/7. You are responsible for all clicks generated by your ad even if your site is not operational.