Comparison to Google Adwords API v2010
Campaign Service
Sendori API V5 Supports ManualCPC as the only campaign biddingStrategy. There is no support for changing a campaign's bidding strategy.
CampaignTargeting Service
Sendori API V5 supports zip code targeting, but it does not support proximity & polygon targeting.
AdGroupCriterion Service
In the AdGroupCriterion service, the AdGroupCriterionSelector field criterionUse (which has values NEGATIVE/BIDDABLE) is mandatory. Sendori API clients can only retrieve one keyword type (biddable or negative) at a time.
ReportDefinition Service
Sendori API V5 reporting is asynchronous, i.e. ReportDefinition reports are first created using a SOAP operation and available for HTTP download when the ReportDefinition.reportStatus field value is 'COMPLETE'. ASL API V5 supports the following reports:
- CAMPAIGN_PERFORMANCE_REPORT
- ADGROUP_PERFORMANCE_REPORT
- AD_PERFORMANCE_REPORT
- KEYWORDS_PERFORMANCE_REPORT
Money datatype and Currency
The Money datatype (used to specify budgets and bids) represents the value in USD, which is the only supported currency.
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